![]() ![]() The music video is basically a cinematic sports ad with cameos of NFL players Marshawn Lynch and Odell Beckham Jr. ![]() "Laugh Now Cry Later" is giving off serious sports ad energy. Jessica McKinney There’s heavy sports ad energy Everyone should be watching closely to see what Durk does next. In May, he received positive reviews for his fifth studio album, Just Cause Y’all Waited 2, which peaked at No. This year, in particular, has been really great for him. We want more of this! Nevertheless, this feels like an important moment for Durk, and he did his thing. The Chicago rapper slides in on the second verse with melodic bars about coming up in the trenches, seemingly taking a jab at 6ix9ine as he spits, "Can you not play that lil boy in the club? Cause we do not listen to rats." The only problem we have with Durk's part is that it's too short. Lil Durk's contribution deserves attention. Maybe he's been up in Toronto, conducting elaborate focus groups, and figured out this is actually the perfect single to release as America crawls its way out of a pandemic and most of us can't go out at night anyway. Drake might know exactly what he's doing. It'll undoubtedly make its way on all our playlists, but it certainly doesn't feel like the kind of explosive lead single that would stand out on Drake's resume a decade from now. It's a vibe, but not an obvious hit record. It's a mellow song with Lil Durk that patiently works its way to a mild conclusion. "Laugh Now Cry Later" isn't a by-the-numbers pop radio play or a hard-hitting club record. "Laugh Now Cry Later" is the real deal, so why doesn't it sound as big and exciting as some of Drake's past pre-album singles, like "Started From the Bottom" or "One Dance"? Unlike everything we heard on Dark Lane Demo Tapes, this isn't bonus material. In this context, the song comes across a little differently. Then his Instagram post went live: "'Laugh Now Cry Later' off my next studio album CERTIFIED LOVER BOY.” Oh. Maybe Drake cashed a nice sneaker check and used the opportunity to flex on a laid-back song with Lil Durk? So at first, it felt like another warmup to hold us over until it's time for the album. All we had to go on was a music video full of Nike swooshes and the song itself. However, he’s throwing pretty big hints that if they were up for grabs they’d be parked in his driveway.It doesn’t have typical lead single energyįor about five minutes after it dropped, "Laugh Now Cry Later" was devoid of context. Since the cars actually have no set price yet Drake’s ownership of them is still somewhat unclear. ![]() There are only about 10 of these cars in the world and Drake has two of them in his video. They are actually concept cars that were unveiled 3 years ago by their German manufacturers. Now, if that sounds like gibberish to you don’t worry because same. Drake pulls up in a very expensive looking BMW, a Vision Mercedes-Maybach 6 Cabriolet, and the Coupe in red towards the end of the video. The video starts off with a bird’s view of the Nike World Headquarters in Beaverton, Oregon. If you haven’t already seen it hurry up and go watch it right now you’re slacking! Until then let me give you a quick rundown of what I like to call his “victory lap” music video of 2020. When it comes to Drake’s solo content like his “Laugh Now Cry Later” video I have to say he got me with that one too. Definitely worth checking out if you haven’t already. Justin Bieber’s fits were fire, the concept was familiar yet creative and I love a video with a funny storyline. I personally really enjoyed the “Popstar” video. He released a 14-track mixtape “Dark Lanes Demo Tapes”, multiple collabs including his feature on DJ Khalid’s “Popstar” with a recent music video to go along with it not even a month after releasing his own “Laugh Now Cry Later”. 2020 has actually been quite the year for Mr. However, this did not stop artists from creating especially workaholics like Drake. When it comes to social gatherings like concerts or festivals, the music industry made somewhat of a loss. While some people have made an unreal amount of losses within just a few months, others have gained from solitude and isolation. 2020 has been a year of numerous unbelievable events that affected the entire world in different ways. ![]()
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